We’re for the independents. We want to champion small businesses and help them to grow. Many small companies struggle to effectively communicate with journalists, either due to time constraints, a lack of appropriate resources, or poor pitching techniques. We’re your representatives - we’ll help you tell your story in the right way, to the right people, to get the best results. 


For a long time PR has been out of reach for small brands, due to expensive retainers and inflexible contracts. We want to change this, opening up press opportunities to companies of all sizes. We believe that you don’t need to spend a fortune to get noticed, and that it is possible to get amazing coverage for your business without hiring a full service agency.  

Everybody benefits under our model. Journalists can discover exciting products and stories; consumers have access to a wider, more interesting selection of products; and small businesses get the income they need in order to flourish.

  • My homewares company is very personal and I was looking to work with someone that would understand this. Lucy translates my story very well, her knowledge of the industry is excellent, and I’m looking forward to continuing to grow my business with her help and enthusiasm.
    — Karen Jackson, India May Home
  • Working with Arrow from the very early stages of our business has been integral to our growth. Right from the start they have successfully positioned our small brand alongside market leaders, and in the most reputable publications. One of the things we love most about working with Lucy and the team is that they truly believe in the potential of small businesses and have grown alongside us at every stage.
    — Sophia Leppard, YONDER


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