“How can I shoot lifestyle images that journalists will want to use?”

This is one of the most common questions we get here at Arrow. The quality of a lifestyle image is quite subjective, but there are a few common elements that most journalists look for from their images.

A perfect lifestyle shot would be…

Evenly lit with as few shadows as possible. 

In sharp focus, showing the product clean and crisp with minimal noise/blurring. 

Colourful with plenty of contrast. Clearly this is harder to do if your product collection is all in muted colours! But as a general rule, go for decent levels of contrast and saturation if you can. 

For example: anything on the Sunday Times Home’s page: https://www.instagram.com/sundaytimeshome/

In a real-life setting. Interiors journalists like images that look like they were shot in real homes. So a throw could be tossed over the arm of a chair, a teapot could be on a kitchen worktop next to a mug of tea, decorative objects could be on a shelf or mantelpiece… 

For example: https://www.instagram.com/p/BpCWvNUCiWe/

Another example: https://www.instagram.com/p/BorHH64F4UA/

Pulled back rather than zoomed in on the product. This is really tricky because it makes photoshoots a bigger undertaking (and therefore more expensive). But it’s much better to show the product from a distance, styled with other products, rather than very closely zoomed in so it’s the only thing in the photo. 

For example: https://www.instagram.com/p/BkUMPPTgZSg/