Arrow | The Independent's PR Agency

How it works

How it works

We use our network of contacts and our knowledge of interiors trends to pitch your brand to the right people at the right time. All you need to do is tell us your story and provide us with high resolution images of your products.



Full service

Our original formula, which has taken many of our clients from near-obscurity to being regularly featured on the pages of national newspapers and lifestyle magazines. This service will provide you with consistent levels of high-quality press coverage from month to month, building brand awareness and driving traffic to your website.

Starter service

Designed for newly-launched companies or solo designer-makers, this is an entry-level package for those looking to increase their exposure on a shoestring. The starter service contains all the essential elements of the full service, just with fewer press releases and less targeting of specific publications. 

Monthly press releases, lead submissions, tailored pitches to journalists at your most-wanted publications, monthly reporting and jpeg cuttings of your press coverage.


Quarterly press releases, lead submissions, monthly reporting and jpeg cuttings of your coverage.

Typical results:
5-8 pieces of coverage per month


Typical results:
2-4 pieces of coverage per month


Please note that typical results given are estimates, and may vary depending on the breadth of your product range, the quality of your imagery, and the frequency with which you refresh your site with new content


Interested in joining us?
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